Friday, July 21, 2017

If A Picture Is Worth A 1000 Words...How Much Is A Video Worth?

If a picture is worth a 1000 words how much more value does video bring?  There are some impressive statistics to back up the use of video in your marketing efforts.

A May 2017 artictle on Tech.Co lists some of the staggering engagement numbers about video engagement and in particular, mobile.  Here are some very compelling reasons for you to include video in your mobile app.  It's not just for breaking news but retail views!

"More Than 50 Precent of All Videos Are Viewed on Mobile
Not only are more than 50 perecent of videos viewed on mobile, there’s been a 233 percent increase in viewing since 2013. It should be noted at the vast majority of views are through phones and not tablets. Mobile is also behind an overall 33 percent increase in video views. Anyone interested in mobile, video market should also know that their target audience members are frequently watching videos that are five minutes or longer."
And when it comes to making retail purchases the numbers are even more impressive.
"90 Percent of Users Say That Product Demo Videos Help Them Make Decisions
Using video helps customers through all parts of the consumer journey. This includes the phase where customers are narrowing down the products that interest them. By including product demonstration videos, brands can build goodwill by helping customers through the decision making process."