What happens when things go right? Success! Point Broadcasting called a few months ago looking to re-launch their mobile strategy.
We spoke about what their goals were and what tactics to take to get their audience activated across mobile and smart speakers.
The proof is in the pudding! The station did an outstanding job crafting messaging and creating promotions that increased all the key metrics including Uniques, Downloads, Session and even the ratio of onboarding new users for the first time.
Success looks like may things...and this is just one example! Congratulations to Brian Davis and his team!
Metrics matter. Contact us at clientsupport@airkast.com to setup programming and sales training!
