What Happens When Things Go Right!

What happens when things go right?  Success!  Point Broadcasting called a few months ago looking to re-launch their mobile strategy.

We spoke about what their goals were and what tactics to take to get their audience activated across mobile and smart speakers.

The proof is in the pudding!  The station did an outstanding job crafting messaging and creating promotions that increased all the key metrics including Uniques, Downloads, Session and even the ratio of onboarding new users for the first time.

Success looks like may things...and this is just one example!  Congratulations to Brian Davis and his team!

Metrics matter.  Contact us at clientsupport@airkast.com to setup programming and sales training!

Engagement Factor: The Tale Of Two News/Talk Radio Stations

All Engagement Factors Are Not The Same

Here's a story of two AirKast mobile clients, both owned by the same company, both the same format in different major markets.  Both have award-winning legendary status, both deliver amazing local content and their AirKast "Engagement Factor" is almost identical but what's driving their mobile engagement is entirely different.

The station above is a major market Northeast radio client.  Their monthly engagement factor is driven by their podcasts on mobile with social media close behind.  These are in addition to the streaming audio they deliver.

This station is in the South.  Granted the news content varies by region, you can see how active their social media feeds are on mobile.

With streaming services looking more like traditional radio these days, from music to podcasts, broadcasters need to understand that mobile streaming and social are not silos.  They work in tandem to drive audio engagement.  

Set and keep track of your monthly KPI's, don't waste time on content that isn't resonating.  Take a deep dive into what fans are actually 'touching' in your app and tell your story better.

Use your AirKast "Engagement Factor" as a guide to help you stay informed and share best practices.

Need more staff training...email clientsupport@airkast.com to setup a refresher course.